Apl.de.Ap, co-founder of the multinational hip-hop band Black Eyed Peas and educational ambassador for his island nation of the Philippines, directs his charity work mainly towards learning programs in his homeland through the Apl.de.Ap Foundation (AdAF) in partnership with the Ninoy and Cory Aquino Foundation.
By joining Iconic Rickshaws, Apl.de.Ap aims to contribute towards achieving universal primary education for children in support of Goal 2 of the Millennium Development Goals.