Iconic Rickshaws will tour London throughout spring and summer, making appearances at the Cultural Olympiad along with renowned museum and gallery exhibitions, public installations, outdoor festivals and culminating in a gala auction filled with celebrities and socialites.

People from around the world will digitally engage with Iconic Rickshaws as we launch mobile apps, social interaction games, SMS competitions, live streaming webcams, as well as take part in video & picture messaging contests.

Donors and Patrons alike will be able to contribute to our cause by adopting rickshaws, purchasing memorabilia, donating by text, and bidding for uniquely designed rickshaws in an online auction in support for Iconic Rickshaws for Relief.

Our Iconic Rickshaws campaign provides a unique platform for businesses to engage with their clients and gain exposure as 70 million people from across the globe descend upon London for an unprecedented spring and summer of events this year.

Value Proposition

Social Responsibility

Goodwill built through corporations and citizens alike coming together to benefit poverty persistent developing countries and play their part in navigating turbulent global issues to ensure a prosperous future for humanity.

Live Public Participation

As the world comes to London in 2012 for a summer like no other, there will be over 3 million people exploring, admiring, taking pictures with, and sitting in Iconic Rickshaws.

Brand Association

Affiliation with high-profile global brands, designers, artists, visionaries, and prestigious landmark venues throughout London.

Editorial Coverage

National & International press generated via press events and key media partnerships ensures widespread coverage across television, radio, print and digital media.

Social Media Engagement

Virally empowered campaigns along with user generated content promotions and contests ensure a frenzy of interactivity, social buzz, and a deep emotional connection through the sharing of personal pictures & videos.

Diaspora Pride

Igniting a great deal of pride within London’s ever increasing diaspora community, for which the Rickshaw is a nostalgic memory of their homeland.